SAN DIEGO, CA (August, 2020) – LonoLife, the leading brand of portable, powdered bone broth and collagen products, is introducing its newest innovation to Sprouts Markets’ consumers – promising to meet consumers’ need for elevated nutrition, convenience and flavor. LonoLife Noodle Soups are packed with 20 grams of protein, enlist high quality egg noodles and are loaded with the same savory, flavorful bone broth shoppers appreciate from the brand’s signature line of products. Set to hit Amazon and retail store shelves early September 2020, the new LonoLife Noodle Soup will be available in traditional Beef Bone Broth Noodle Soup and Chicken Bone Broth Noodle Soup at an SRP of $4.99 per unit. The rollout marks a desire to meet Sprout Market’s request for greater innovation and quality from their food manufacturer partners.
Through LonoLife’s newest product expansion, consumers have been granted an opportunity to bring convenience to a meal that tends to be associated with comfort and ease. Each variety of noodle soup offers an all-inclusive meal, with nutritional benefits that are attributed to bone broth, such as high-quality protein and multi-beneficial collagen. According to recent research from Innova Market Insights, global snacking launches featuring claims of high protein had a compound annual growth rate of 16.8 percent between 2015 and 2019. Balancing a world that continues to increase in speed and activity, shoppers have made it clear that they want their food to be both nutritious and delicious – while bringing them the unique emotional lures of comfort and nostalgia.
“Our noodle soups are an important extension of our traditional bone broth line. Right now, families need convenience and the comfort that can come with boosted nutrition, helping them to tackle new challenges, week to week. And, it must deliver in a flavorful format,” shares Jill Holland, Marketing Manager at LonoLife. “Especially while kids are at home, this product delivers on that promise, with 20 grams of protein – making it one of the best new products to hit shelves this season.”
Every product from LonoLife totes a strict guideline of no artificial colors, sweeteners, preservatives or flavors, bringing health-conscious shoppers a convenient, shelf-stable and nutritious solution. The full line is also made with clean ingredients in mind, with no added sugar, fish or shellfish, and are even soy-free and contain no MSG.